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pay-n-play-casinosiGaming is one of the fastest growing industries with exponential rises in profit, user base and consequential advancements in all its aspects. With payment processing in the center of its success rates, it is no wonder that new, as well as existing service providers have put in a lot of effort towards improving functionality and optimizing operations.

In this regard, new, revolutionary formats of these services have started emerging in their test form or as ready-made inventions. Application differs across these releases, mainly based on the degree of simplicity it introduces to the process of paying or cashing out from the latest top-ranking online casino sites.

Pay N Play is one such revolutionary breakthrough in the sphere of online payment processing. Its instant yet significant results boost its claim more than any technical property explanations. Nevertheless, learning how it works and the proper way to use it at your favorite casino operator platform is definitely worth the time and effort.

Pay N Play lets players make quick deposits and instant withdrawals without needing to go through a boring or time-consuming casino account registration process. Now you can simply make a deposit in a casino you have never even visited before and everything else is taken care of for you. Just deposit, choose a game, play, cash out, and get your money into a bank account in near real-time. Understanding how it works and how to use it at your favorite online gaming hub can make your online gaming experience better, and better is always good.

About Pay N Play (by Trustly)

Pay N Play is only the latest payment processing product of the recent, yet established finance management brand Trustly. What first started off as a bank account payment facilitator for its homeland Swedish market has nowadays turned into a European, if not global online payment processing service.

Trustly was initially established back in 2008, in Sweden, and has since expanded to cover nearly 30 countries and hundreds of banks under its umbrella operations. The main headquarters remain in Sweden, but the company has further expanded its branch offices to Malta, UK, Germany and Spain, practically aiming to perfect the service provided to European market segments before moving onto new territories.

Its most important product for the gambling industry was Pay N Play, followed by Pay N Play 2.0, introduced just before the start of 2023. Pay N Play revolutionized the way casino payments are processed. Unfortunately, it is not available everywhere.

Read on to find out more…

…about how a simple payment processor opened the door for a world of instant deposit and instant payout online casinos where customers don’t even have to register an account to play and have their winnings home in minutes or a few short hours.

Initially...

...the mechanics of their e-wallet service didn't differ greatly from others that had already made a debut to the online casino market. While Trustly aimed to expand to other industries by offering its services at e-commerce platforms, all kinds of online shops, they ultimately functioned much like any other such company that appeared around that time.

Performing the role of a mediator between the e-commerce platform and users' bank accounts, they managed to save them the trouble of sharing such private information with various platforms, operators included.

In an attempt to take their payment processing service to the next level, developers at Trustly released a new solution, Pay N Play. So far, it specializes in advancing payment processes in the online gaming business but should be able to fit its application across multiple platforms in due time. Known as Pay N Play, this product by Trustly received massive approval by their target user audience, mainly due to the exponential benefits in resulting reports. The product was later improved as Pay N Play 2.0. We’ll take a little bit more about the upgrade further on in the article.

How Does Pay N Play Work?

how-does-pay-n-play-workPay N Play has the potential to cater to many different types of online commercial businesses but was initially introduced as a payment facilitator for the iGaming industry. With all the diverse banking options available so far, security and compatibility were often improved at the expense of speed and functionality. In order to remedy such inconsistencies, the company offered a whole new approach to the matter.

This processing option has an innovative approach that not only aims to facilitate payments but also to advance operators' functionality in remaining KYC-compliant.

It operates as a one-stop solution for:

  • player registration
  • deposits
  • conversion
  • withdrawals

As well as player retention and ultimately operator compliance.

To Get Started

Choose from the constantly rising number of operators providing Pay N Play as part of their banking option. Access the website as a new player, and instead of looking to fill in a lengthy registration form, you can directly go to your online bank account, transfer as much money as you wish to repurpose for your bankroll needs and get down to online casino gameplay.

What is unique...

...about the following operation is that it functions basically as a background process. While players access their online bank account without even switching websites, the service not only processes the payment, but also transfers all necessary identification information to the operator. The latter, thus, creates a player profile, and account, so players need not worry about unreliable way of directly accessing casinos and playing games without any form of identification.

The familiar process of accessing your online bank account both simplifies the registration process and at the same time provides a basis for identification verification. After all, each online banking access point is normally secured by two-factor authentication. Thus, players' finances and information are all but isolated, as the first factor includes username and password, while the second includes a token or smartphone one-time security code.

With all that in place...

...once players wish to return to the website for a second visit, they will not find themselves at a loss of an account. All they need to do is once again log into their online banking service, and perform either a deposit or withdrawal, depending on the purpose of their visit. The platform will have already accumulated information on the given player, and generated a separate profile, so it will directly associate the current activity with previous ones.

Online Casino Payment Method

online-casino-payment-methodSo far, this is, in fact, the sole use of Pay N Play, although projections have been made for launching the payment solution to other global markets, and more diverse e-commerce purposes. Currently, there are a growing number of online casinos that have implemented this payment processing option to their website platforms.

In this regard, we can differentiate between two different types of online casinos offering this payment method:

Pure Pay N Play Casinos

These casino operators are characterized by the fact that they tend to include Pay N Play as their sole payment optiont. Such an approach is most suitable for new releases that are entering the business, as well as old ones which are looking to rebrand their existing offering.

Customers at such platforms are able to enjoy the full range of conveniences straight upon accessing the platform. What is more, when they decide to return to the platform, players will only need to verify their identity through the same online banking system. This gets them instant access to their account and their respective bankroll balance.

Withdrawals from such Pure Pay N Pay casinos are just as instantaneous, as the player's account is already directly connected to the online banking system. Thus, any win amount can be transferred to your regular account and used for all purchases.

Hybrid Pay N Play Casinos

Existing online casinos looking to enrich their payment processing methods selection instead of recreating it as a dedicated option are known as hybrid. They still offer the same advantageous functionalities of the service, only out of a pool of options.

Hence...

...when players access their chosen Hybrid casino model for the first time, they will need to register for an account or make a Trustly deposit. Moreover, every time they return to the site, they will not be given the Pure casinos' option to “Continue playing” simply through their bank account. Instead, they will need to log in using the registered username and password or make a Trustly deposit in order for the operator to identify their player profile.

Never a company to simply rest on its laurels, Trustly is looking to expand Pay N Play to other global markets and make it available for more diverse e-commerce purposes. The company is focused on expanding in markets such as the UK, Germany, Canada, and the US, as open banking becomes more widespread and is adopted in more regions. This will make the service more accessible and more streamlined for consumers and platform providers alike.

The Benefits

It is a rather innovative payment method, but despite being a novelty, it is recognized and applied in a drastically growing number of casinos. A major boost in this direction is the massive 44% increase in deposit transactions made in casinos offering Pay N Play, rather than those that still refrain from including this payment solution.

In regards to player advantages when using this payment method, the following seem to stand out the most:

  • Speed of transaction – It has become a standard feature in the iGaming industry for providers to enable their players to make instant deposits. While this was initially prompted for player convenience, it also served operators to reduce the number of registered accounts that never perform a real money deposit. Nevertheless, withdrawals with existing processors still take significant time to reach player pockets. Pay N Play's ability to cashout winnings in real time, straight to players' bank accounts is a major advantage.
  • Player protection – The specific way of performing payment processing operations allows the service to provide security alongside its massive convenience. Its background process of accumulating player information and creating an account without any additional credentials to remember eliminates the risk of potential human errors. At the same time, such a ‘mediatory' approach provides just the right extra layer of protection between players' personal banking and the online casino platform.
  • Ease of use – Pay N Play, as the name suggests, is all about optimizing the player's experience. It eliminates all sign-ins, provides a direct access point to the player's bank account and processes both deposit and withdrawal transactions with real-time functionality.

Operators are alike prompted to include this solution by Trustly in their banking section, due to their fair share of advantages:

  • Legal compliance – The Know Your Customer regulations imposed by respective online casino authorities are met with bank standard precision. After all, the platform adopts the player information from their online banking service, thus ensuring that Pay N Play casinos comply with this major regulative at all times.
  • Player-oriented service – The benefits listed above prove that this payment option will see players gain in gameplay experience quality. Thus, operators willing to subject to the process of implementing Pay N Play in their Cashier page inevitably qualify as player-oriented.
  • Player acquisition – With an over 40% increase in player deposits at Pay N Play casinos, it is evident that one major benefit of this service is registered in terms of player acquisition. While other payment methods are less direct in guiding players to make a deposit upon registration, this solution practically sums the whole procedure down to those few steps.
  • Player retention – Retaining players at the platform is even more difficult, as they tend to forget their usernames, passwords or banking credentials used so far. All this causes additional hassle and ultimately puts players off a certain casino platform. Pay N Play eliminates the appearance of such issues to a minimum and thus gives casinos more advantageous circumstances for player retention, or even reactivation.
  • Player conversion – Converting newly registered players or one-time depositors into regular visitors is yet another benefit. Even players wishing to make use of no deposit bonuses are required to process some funding for the purposes of an account with their chosen website. Thus, operators will be able to stabilize and accumulate traffic, while players get a more personalized, dedicated and optimized gambling experience.

Pay N Play 2.0: The Next Evolution

pay-n-play-2.0-the-next-evolutionTrustly continues to evolve and streamline its service with upgrades that make it even better. Pay N Play 2.0 addresses challenges the online gambling industry faced earlier onboarding and retention: Lengthy onboarding processes are sped up and user drop-off rates are lowered with this upgrade for operators. KYC data from multiple sources is combined, using digital authentication services and banks to reduce acquisition times to as few as three minutes in some markets, like in the Netherlands.

The newest version of Pay N Play does more than streamline the payments process though, it makes sure the operators stay in compliance with international and jurisdictional Know Your Customer (KYC) regulations. The process of gathering and verifying player information in the background without additional input from the customer in most cases gets rid of a requirement for players to enter their personal details manually and send them over the internet. It increases security while reducing risks and making things easier for the player.

Pay N Play helps casinos meet KYC regulations quickly and accurately by accessing player information from their online banking service with the bank’s permission and assistance. The processes are completed quickly and enhanced security makes it easier for players so they are more engaged and happier gamblers. Creating happy new and returning players can lead to higher acquisition and retention rates, reduce player drop-off during registration, and encourage more deposits. By simplifying the deposit process, Pay N Play helps turn new sign-ups into regular customers and otherwise single-time depositors into frequent visitors.

Conclusion

Trustly's Pay N Play brought about a major change in the way some online casino payments are processed. The breakthrough combines convenience, security, and speed in the sign-up, deposit, and withdrawal processes, while also handling document verification in the background. Document verification is the most dreaded part of online gambling for many players.

Pay N Play 2.0 put the payment service even further ahead of the competition by doubling down on some of the earlier benefits and bringing KYC into the forefront for operators while keeping it easy for players.

While there are several speedbumps to overcome in international markets that lack systems like BankID or other eID systems like that in Finland, to facilitate friction-free transactions, Trustly appears determined to continue improving its product and expanding its access to online merchants. The company plans to eventually become the premier payment solution for almost all online transactions worldwide. That is a lofty goal, and while other advancements in the industry aren’t known, Trustly's ambition just might just help that come about.

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